Carry The Fire

Tony Fadell, legendary product designer and thought leader, often speaks of a manifesto, a clear signal of intent not only to those outside of the company, but also to lay a solid foundation of corporate culture to be nurtured by those within.

It is in this spirit we offer:


The Embermine Manifesto

1. Find art in everything

2. Take pride in doing good work

3. Learn from your mistakes and move forward

4. Build trust through transparency

5. Celebrate what makes you different

6. Live and love authentically

7. Listen to every voice, for it has value

8. Ask for help when you need it

9. Collaborate to achieve community

10. Embrace your challenges, face your fears

11. Imagine what is possible, and then give it a shot

The Elements of Embermine

  • Presence
  • Pseudonymous social and economic avatars able to operate without sacrificing accountability or privacy.
  • Connection
  • The means to utilize one’s social graph to invite collaborators into the network or seek them within.
  • Collaboration
  • The implementation of programmatic agreements and no-nonsense intent clauses between parties to govern and streamline the collaborative process.
  • Creation
  • Create nonfragile crypto-assets/tokens as bearer instruments granting ownership of a wide variety of creative works.
  • Provenance
  • Maintain a provable connection between creatives and the works they release into the market; IP chain of authority.
  • Resilience
  • Provide a better alternative of digital rights management that combats piracy while maintaining connection to the Embermine ecosystem.
  • Signal
  • Allow for more meaningful interactions between entities that amplify network presence without paying for leverage.
  • Distribution
  • Provide a dynamic means to distribute creative assets and leverage network effects with unprecedented speed, control, and accuracy.
  • Marketplace
  • A decentralized primary and secondary marketplace in which the circulation of assets produces sustainable value for Creators and Consumers alike.
  • Structure
  • We are developing the lightweight, flexible blockchain protocol, Techne, utilizing our Trine-Token Ecosystem philosophy for all network access, project management, and transactional capabilities.

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Read About Us


What is Embermine?

Embermine is a creative commerce platform that streamlines collaboration and distribution for creatives and entrepreneurs, giving them agency, efficiency, and sustainability in their endeavors.

What is "creative commerce"?

The creative space that involves bringing goods and services to market. Simultaneously the mechanisms that facilitate this process.

What sparked the development of Embermine?

After the failure of an independent publishing company, the co-founders began to conceptualize a platform that could eliminate the unnecessary frictions and obstacles creatives face in the centralized systems that dominate the industry.

What is the downside of using centralized systems such as Amazon or Apple?

When you sign on to these systems, you give up not only a significant degree of freedom and agency in your work, but also much of the value your work generates. Both Amazon and Apple extract 30% profit or more from all works sold on their respective platforms. Combined with high latency royalty payments, lack of granular control of revenue/royalty share, and inefficient mechanisms of managing collaborations and contractual agreements, the monolithic entities in the creative space are not meeting the needs of creative entrepreneurs in the current and coming economic realities.

What role does blockchain and cryptocurrency play in the design of the Embermine Platform?

Blockchain is simply a shared ledger of transaction history of a network—a neutral, distributed source of truth outside of the control of any particular institution or entity. This certainty is paramount in any context of value exchange. Cryptocurrencies—the most notable being Bitcoin—are scarce digital assets transacted throughout the network. These technologies allow for digital certainty of the past and for that certainty to hold into the future. This opens up use cases for automated contracts (smart contracts), verifiably scarce digital assets, and networks of distributed accountability. There is a possibility for some of the most advanced global systems of the world, such as financial services and supply chains, to receive a much-needed upgrade for the 21st century. Our goal is to use these technologies to optimize and streamline the creative process–from connection, collaboration, to distribution.

Why use these technologies as opposed to a more traditional technical stack?

Decentralization is an ambitious goal. The reason why centralized entities emerged in the first place was to reduce transaction costs of doing business to operate more efficiently in commerce. However, current technology can allow for individuals on the Internet to engage in commercial activities in vastly more efficient and secure channels. Contracts, the engines of commerce, can be translated from static prose agreements into operable code that “runs” the agreement. Applying scarcity to digital content can create a compelling and effective compromise between the conventions of physical and digital commerce. We believe that building systems that maximize human potential requires a break from tradition..

What are some of the highlights of the platform that make it different from others?

Most of the elements of the platform have been hypothesized or implemented in one context or another. Our approach is different in how we bring these elements together into a holistic system:


Purposeful Digital Identity: Bringing identity into a digital environment has been a persistent challenge. One of the reasons is that we tend to think of identity as a singular construct when it is actually multifaceted and correlative rather than static. State-issued ID systems are not secure or reflective of our sense of self both within and without ourselves. On Embermine, a new entrant invited into the network must create a verifiable User ID. This root ID and data associated with it are not shared with anyone but only serves to establish a genuine human presence on the network (as much as you can in a digital context). Pseudonymous entities must be created to interact and transact on the network.

Programmable Agreements: Contracts are pivotal in commerce but are still operating on models hundreds of years old. Pairing no-nonsense prose agreements with operable code can streamline much of the pain in any ‘meeting of minds.’ This structure can help to automate revenue and royalty share agreements and other functions on mutually agreed-upon conditions.

Scarce Digital Goods: With digital assets that allow access to certain goods and services, an altogether different creative economy can be formed. The notion of scarce digital objects has been proposed even before the advent of blockchain and cryptocurrency by Nick Szabo and has been implemented in projects such as the Rare Pepe meme market of all things. We are applying scarce object architecture to all creative works. This opens up a lot of use cases…

Granular Distribution Methods: Once a Project is completed, a creative asset token (cryptographically verifiable product key) is minted. The creators can distribute their content freely using another creative asset on the market as a rail. This allows for creatives to have more granular control over how their product enters the market. They can utilize their past body of work to reinvigorate demand or partner with others to help establish market presence.

Secondary Digital Marketplace: After distribution and market entry, these scarce creative assets can be traded and sold amongst participants of the network. Now, in a physical context, the creators would be cut off entirely from all subsequent value generated by that object, but in Embermine, all creative assets are programmed with transaction fees by the creators. Simply, in order for assets to exchange “hands,” there is a small cost (not unlike Ethereum gas) that goes back to the creator. Not only can owners of these assets sell them on the open market, but the creators can benefit from the velocity of their work in perpetuity. Distributed patronage.

What are Embers (MBRS)?

Embers are seat licences for the Embermine Platform. A single Ember is required to create a User ID and establish a presence within the network. Once a User ID is created, the Ember is taken out of circulation. Embers were distributed in a token generation event in early June 2017 with a total supply of 50,000,000. They are currently trading on EtherDelta, RadarRelay, Cryptopia, and SingularX.

Token Information

Contract: 0x386467F1f3ddbE832448650418311a479EECFC57
Symbol: MBRS
Decimal: 0

What blockchain will the Embermine Platform be built on?

Our research into the ideal blockchain on which to build this platform has led to many possible paths, yet all of the available options present limitations in terms of security and scalability. For example, Bitcoin currently lacks the extensive programmability that would be required and is reliant on costly and debatably centralized Proof-of-Work. Ethereum, in trying to become a general purpose decentralized computer for every use case, has a lot of attack vectors, currently uses PoW consensus, and also faces obstacles in scalability.

Permissioned blockchains have some appealing elements such as more focused, specialized networks and trusted nodes, but these are essentially distributed data management solutions for centralized entities. The current public and permissioned chains fundamentally do not align with the intent of the platform, in which the least interesting aspect is the blockchain–it simply works.

Thus we have set to develop our own lightweight blockchain protocol, TECHNE, that is designed specifically for collaborating network participants around common endeavors managed by Compacts, hybrids of abstract, programmable contracts and no-nonsense prose agreements. This design facilitates “channels of consensus.” If a transaction passes all of the variables, conditions, and settings set forth by the Compact, it is automatically validated. Untangling the computational layer from the value layer is important. Since it is invitation only and highly contextual, this protocol eliminates much of the attack surface of public chains and the centralization of permissioned alternatives.

What is Embermine, Inc.?

This is the corporate entity whose mission is to bring the Embermine Platform and its ancillary projects to market. Embermine, Inc. will utilize open source development at every stage of the project.

Also, we will emulate our own model by emphasizing revenue share in our collaborative efforts. One example of this is Embermine’s collaboration with Autonio, a decentralized AI trading bot for crypto-assets, which will be instrumental in the development of user-friendly trading algorithms for users’ creative libraries.

Our goal is to dissolve into our own design so that all of our operations are done through the platform itself.

Get In Touch

Feel free to contact us with any questions or just ask how you can get involved!

(402) 450-6582